Client: Health Resources and Services Administration (HRSA)
Scope: Print design, branding, accessibility

Health Resources and Services Administration (HRSA) reached out for a new business card design that balanced professionalism, authority and accessibility. We designed a custom card for Carole Johnson, the HRSA Administrator, integrating a QR code for quick access to online materials while maintaining compliance with federal brand standards.

We explored several clean, modern layouts with simple elements to ensure readability. The QR code enhanced accessibility while preserving the card’s sleek design. Every detail from typography to icon design aligned with HRSA’s visual identity and was reviewed by the administrator’s office. The final design delivered a modern, functional card consistent with HRSA’s brand.